About Us
Rooted in the heart of Shreveport, Louisiana, My Skin My Way is more than just a brand — it’s a movement, a declaration, and a promise.
Our journey began over three decades ago with our CEO, Felecia Williams. Through her experiences, both personal and professional, a vision was born: to craft a skincare line that champions diversity, caters to individual needs, and empowers every user to embrace their unique beauty.
At My Skin My Way, we believe that skincare is a deeply personal journey. That’s why our products are formulated to cater to a wide spectrum of needs, from the mildly sensitive to the specialized. We collaborate with industry-leading physicians and pharmaceutical experts to ensure that our solutions are innovative, effective, and, most importantly, safe for all skin types.
But beyond the products, we offer a holistic experience. Our spa, My Spa My Way, is a testament to our commitment to wellness and beauty. Nestled in Shreveport, it’s a sanctuary where our clients can rejuvenate, relax, and rediscover their best selves.
Our mission is straightforward: To offer the best to our clients. Because we believe that when it comes to skincare, everyone deserves the very best. This is the ethos that drives our product development, informs our services, and fuels our passion.
Thank you for being a part of our story. Together, let’s redefine beauty standards and celebrate skin, in all its magnificent forms.