Meet The CEO

With over 30 years in the beauty industry, Felecia Williams isn't just a seasoned medical esthetician but a beacon of inspiration and resilience. Her career milestones include being one of the first African-American beauty professionals for Clinique Cosmetics in the southern region, and contributing to the inauguration of the pioneering anti-aging med-spa in Shreveport alongside renowned African-American physicians.

However, Felecia's journey is more than a list of professional achievements. Having bravely navigated challenges such as depression and abuse, she turned her personal traumas into triumphs.

Guided by therapy and life coaching, Felecia channeled her experiences and passion into the world of skincare, birthing My Spa My Way, her dedicated day spa, 17 years ago. Identifying a significant gap in skincare, particularly for women of color, Felecia took a bold step forward.

In collaboration with leading physicians and pharmaceutical brands, she launched My Skin My Way in 2022. This signature line addresses a diverse range of skincare needs, from mild sensitivities to more specialized requirements, ensuring everyone finds their fit.